Northline Windows 90-day roadmap Local data Viewing asManager Marketer Concept Demo | Simulated Data Demo workspace for a fictional company. All figures are simulated, AI and integrations are not connected, and the role switch is for demonstration only.
90-day Roadmap
Discover. Define. Activate. A suggested first 90 days for a B2C Brand Lead — click items to track progress.
Responsibilities
Meet sales, retail, dealer and product leaders Audit brand assets, tone and consistency across touchpoints Map the inquiry-to-sale journey and data sources Listen: customer calls, showroom visits, dealer ride-alongs Success criteria
Stakeholder map & listening summary Brand and funnel audit shared Baseline KPI definitions agreed Responsibilities
Refine positioning and messaging architecture Draft audience personas and test with sales Agree measurement framework and lead-quality definition Prioritise a 2–3 campaign test plan Success criteria
Positioning approved by leadership Shared dashboard v1 Campaign test plan budgeted Responsibilities
Launch a pilot campaign with clear hypotheses Roll out a dealer brand toolkit pilot Run first optimisation review Present 12-month brand plan Success criteria
Pilot live with learnings captured Dealer feedback collected 12-month plan endorsed