Demo workspace for a fictional company. All figures are simulated, AI and integrations are not connected, and the role switch is for demonstration only.

Audience strategy

Audience Strategy

Audience Profiles 5

Audience 01

Homeowners

Households replacing or upgrading windows and doors.

Paid search for high intent, social video for inspiration, email nurture, showroom events.

1 linked campaign
Audience 02

Renovators

Owners planning a wider renovation project.

Organic inspiration content, Pinterest-style social, planning-guide email series.

1 linked campaign
Audience 03

Dealers

Independent dealer and retail partners.

Partner portal, regional training, partner newsletters, co-op local media.

0 linked campaigns
Audience 04

Builders

Production and custom home builders.

Account-based outreach, trade shows, LinkedIn, spec-sheet email.

0 linked campaigns
Audience 05

Interior Designers & Trade Professionals

Designers, architects and trades who specify or recommend products.

Trade newsletters, design-community events, Instagram, sample programme.

0 linked campaigns