Performance & Attribution
Simulated channel data. No real analytics platforms are connected.
| Campaign | Expenditure | Inquiries | Conversions |
|---|---|---|---|
| HIST-2025-001 · Homeowners · Email marketing · Strong response 2025-02-01 → 2025-02-28 · No incremental expenditure; staff time and platform overhead excluded. Response attribution is illustrative. | $0.00 | 46 | 9 |
| HIST-2025-002 · Renovators · Email marketing · Steady response 2025-02-01 → 2025-02-28 · No incremental expenditure; staff time and platform overhead excluded. Response attribution is illustrative. | $0.00 | 46 | 5 |
| HIST-2025-003 · Dealers · Email marketing · Limited response 2025-02-01 → 2025-02-28 · No incremental expenditure; staff time and platform overhead excluded. Response attribution is illustrative. | $0.00 | 4 | 0 |
| HIST-2025-004 · Renovators · Organic social · Strong response 2025-03-01 → 2025-03-28 · No incremental expenditure; staff time and platform overhead excluded. Response attribution is illustrative. | $0.00 | 52 | 10 |
| HIST-2025-005 · Dealers · Organic social · Steady response 2025-03-01 → 2025-03-28 · No incremental expenditure; staff time and platform overhead excluded. Response attribution is illustrative. | $0.00 | 52 | 6 |
| HIST-2025-006 · Builders · Organic social · Limited response 2025-03-01 → 2025-03-28 · No incremental expenditure; staff time and platform overhead excluded. Response attribution is illustrative. | $0.00 | 5 | 0 |
| HIST-2025-007 · Dealers · Paid social · Strong response 2025-04-01 → 2025-04-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $4,200.00 | 58 | 11 |
| HIST-2025-008 · Builders · Paid social · Steady response 2025-04-01 → 2025-04-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $8,400.00 | 58 | 6 |
| HIST-2025-009 · Homeowners · Paid social · Limited response 2025-04-01 → 2025-04-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $6,300.00 | 5 | 0 |
| HIST-2025-010 · Builders · Paid search · Strong response 2025-05-01 → 2025-05-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $4,900.00 | 63 | 12 |
| HIST-2025-011 · Homeowners · Paid search · Steady response 2025-05-01 → 2025-05-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $9,800.00 | 63 | 7 |
| HIST-2025-012 · Renovators · Paid search · Limited response 2025-05-01 → 2025-05-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $7,350.00 | 6 | 0 |
| HIST-2025-013 · Homeowners · Display advertising · Strong response 2025-06-01 → 2025-06-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $5,600.00 | 69 | 13 |
| HIST-2025-014 · Renovators · Display advertising · Steady response 2025-06-01 → 2025-06-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $11,200.00 | 69 | 8 |
| HIST-2025-015 · Dealers · Display advertising · Limited response 2025-06-01 → 2025-06-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $8,400.00 | 6 | 0 |
| HIST-2025-016 · Renovators · Events and trade shows · Strong response 2025-07-01 → 2025-07-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $6,300.00 | 51 | 10 |
| HIST-2025-017 · Dealers · Events and trade shows · Steady response 2025-07-01 → 2025-07-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $12,600.00 | 64 | 7 |
| HIST-2025-018 · Builders · Events and trade shows · Limited response 2025-07-01 → 2025-07-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $9,450.00 | 19 | 0 |
| HIST-2025-019 · Dealers · Content and organic search · Strong response 2025-08-01 → 2025-08-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $7,000.00 | 81 | 16 |
| HIST-2025-020 · Builders · Content and organic search · Steady response 2025-08-01 → 2025-08-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $14,000.00 | 81 | 9 |
| HIST-2025-021 · Homeowners · Content and organic search · Limited response 2025-08-01 → 2025-08-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $10,500.00 | 7 | 0 |
| HIST-2025-022 · Builders · Dealer and partner marketing · Strong response 2025-09-01 → 2025-09-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $7,700.00 | 86 | 17 |
| HIST-2025-023 · Homeowners · Dealer and partner marketing · Steady response 2025-09-01 → 2025-09-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $15,400.00 | 86 | 10 |
| HIST-2025-024 · Renovators · Dealer and partner marketing · Limited response 2025-09-01 → 2025-09-28 · Fictional single-channel attribution; conversions are attributed orders, not independently verified incrementality. | $11,550.00 | 8 | 0 |
Fictional reference evidence only; excluded from 2026 funding and recorded actuals.
Campaign ID · BRD-2026-0005
No non-financial outcomes recorded for this selection.
No tests recorded in this period.
Observations are dated incremental results, grouped by metric. Entries for different measures are never added together. Revenue and Cost of goods sold are separate CAD amounts.
Gross profit = revenue − COGS. Gross margin = gross profit ÷ revenue. ROAS = revenue ÷ marketing cost. ROI = (gross profit − marketing cost) ÷ marketing cost. Zero denominators display N/A for financial ratios; missing revenue/COGS remains incomplete, never invented.
Audience-filtered outcomes use authorized funding proportions, or equal weights for zero-funded audiences. These are allocated estimates, not measured audience attribution. Expenses use recorded audience and channel splits. Combined audience/channel expense filters use their marginal split proportions; expenses without channel splits remain unallocated.
Recorded results and separately labelled demonstration data are shown here. No live analytics are connected.